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Black Friday Apple Watch deals 2021: the best sales right now

Black Friday Apple Watch deals 2021

Black Friday Apple Watch deals text with four Apple Watches

Jump straight to: Best sales – Browse all the biggest Apple Watch sales US deals The first Apple Watch 7 discounts, and more UK deals – Today’s lowest prices on all models

The Black Friday Apple Watch deals are technically here, though you might not be able to tell at a glance, since the discounts aren’t all that great yet – bar that intense $109 deal for the Apple Watch 3 at Walmart that lasted just a few hours – hopefully we’ll see more spring up over the course of the day today and over the weekend.

Most of the Black Friday deals on Apple’s wearables cut the price of the new Apple Watch 7, the older Apple Watch 3 and the ‘budget’ Apple Watch SE – none of the discounts are huge, but if you were looking to buy one of the devices anyway, you might as well go for it in the Black Friday deals.

The headline news right now? The Apple Watch Series 7 is still going for just $379.99 at Amazon – its cheapest price ever. That might not seem like the biggest price cut (and it’s only available in Blue, Red, and Green), but it’s a really nice discount considering how in-demand this model is. 

We’re also seeing the Apple Watch SE hit $229/£249, which gives those on a budget a great option too. 

We’ve rounded up all today’s best early Black Friday Apple Watch deals here, and we’ll keep the page packed with the latest offers as soon as they launch. If you’re unsure about which model or offer to choose, you’ll find plenty of pro buyer tips to help you decide. 

(We also have more Black Friday Apple deals covering the company’s portfolio of laptops and phones elsewhere on the site, and if you’re really into your fitness, take a look at the best Black Friday Fitbit deals too.) 

The best Black Friday Apple Watch sales

In the US:

In the UK:

The best Black Friday Apple Watch deals: US

Apple Watch 7 (41mm, GPS): $399.99

Apple Watch 7 (41mm, GPS): $399.99 $379.99 at Amazon Save $20 – The all-new Apple Watch 7 sits at the top of our smartwatch rankings, with the same impressive feature set of the Apple Watch 6, plus a 20% larger screen, more tracking and color options, and faster charging. We found it to be a great device for boosting your fitness, although it still doesn’t have advanced features like interval repeats (you’ll need a dedicated fitness tracker for that). Note today’s price cut at Amazon might not seem like much, but it’s the cheapest price ever. Note, this price is available on the Green, Blue, and Red colors only.

Apple Watch Series 3, 38mm: $199

Apple Watch Series 3, 38mm: $199 $169 at Best Buy Save $30 – We have seen the Series 3 as low as $109 this Black Friday, but the stock was supremely limited and this is still a solid deal for the Apple Watch 3. This one’s an older device but it’s still a great smartwatch and worthy of the 4.5 out of 5 stars we gave it in our review. It’s slower and less feature-rich than the SE, plus it’s likely to lose watchOS support in the next few years. If you want a truly cheap Apple Watch, it’s the best.

Apple Watch Series 6 (40mm, GPS): $399

Apple Watch Series 6 (40mm, GPS): $399 $349 at Amazon Save $50 – Last year’s top-tier Apple Watch was the Series 6, which has all the same features as the newer Apple Watch 7 – the S6 processor, blood oxygen monitoring, ECG app, and elevation tracking – but a 20% smaller screen. It’s discontinued now, which is why the price is so low. Still, we rated the Series 6 four out of five stars when we tested it, and it remains one of the standout wearables you can buy – at under $350 it’s a bargain.

Apple Watch SE (40mm, GPS): $279

Apple Watch SE (40mm, GPS): $279 $219 at Best Buy Save $60 – This is the smallest version of the Apple Watch SE, though the pricier 44mm version is discounted (the cell version isn’t on offer though). $60 is quite a lot to be taken off the price of an Apple product. Note – only the Blue Sports Band color is in stock now, so hurry if you’re interested. 44mm, GPS: $309 $249 at Amazon (save $60)

Apple Watch 5 GPS and Cellular, 44mm: $749

Apple Watch 5 GPS and Cellular, 44mm: $749 $459 at Amazon Save $290 – Amazon has the Apple Watch Series 5 with Celluar on sale for just $459 – just $10 more than the record-low price. The 44mm smartwatch includes LTE connectivity, which allows you to get internet and phone connectivity on your watch even when your iPhone is far away.

Apple US Black Friday Shopping Event

Apple US Black Friday Shopping Event Free Gift Card – Apple’s four-day Black Friday and Cyber Monday Shopping Event runs from November 26 through November 29, and gives you the chance to bag a $50 card when you buy either an Apple Watch SE or Series 3. While not a huge price cut, this is a good option if you’re thinking about picking up some accessories. The bad news? This doesn’t apply to the Apple Watch 7, sorry folks.

The best Black Friday Apple Watch deals: UK

Apple Watch 6 (44mm, GPS):  £409

Apple Watch 6 (44mm, GPS): £409 £309 at Amazon Save £100 – We’ve seen the Apple Watch 6 GPS go for just £279 this past week Amazon – a very, very low price indeed. The catch, of course, was that this cheapest price ever was available on the red colour only. That’s ended now and the next cheapest price is £309 – which is still a decent price all be told since this model is still really powerful and features a great display. 

Apple Watch Series 6 (Cellular, 44mm):  £509

Apple Watch Series 6 (Cellular, 44mm): £509 £399 at Amazon Save £110 – Amazon’s still got a few Apple Watch 6’s in stock – and better still it’s offering up a very nice discount indeed on the cellular version. If you’re going to be cutting the connection to your phone then this one’s a great option as the Series 6 is still a very powerful flagship smartwatch indeed. Aside from a bigger screen and a few design tweaks, you’re not missing much by opting for this older model versus the Series 7. Note, this price is available on the White and Red colours.

Apple Watch SE (40mm, GPS): £299

Apple Watch SE (40mm, GPS): £299 £249 at Currys Save £50 – If you’re looking for something a little cheaper, you’ll find all Apple Watch SE colours on sale in today’s Black Friday Apple Watch deals at Currys. This one’s a match for the lowest price we’ve seen on this cheaper new device, so it’s a great option if you’re looking for a modern Apple Watch that can tick all the boxes but still come in at a reasonable cost.

Apple Watch Series 3 (GPS, 38mm): £199

Apple Watch Series 3 (GPS, 38mm): £199 £169 at Amazon Save £30 – The Apple Watch 3 is the perfect choice if you’re on a budget and just want a device that’s great for the basics – alerts, music, and fitness apps. It’s a little older now but it’s still great in 2021 and this latest early Black Friday price cut from Amazon brings it to within £10 of its cheapest ever price.

Need a bigger size? The 42mm is also discounted to £199

Apple UK Black Friday Shopping Event

Apple UK Black Friday Shopping Event Free Gift Card – In the UK? Apple’s also offering that free gift card with every Black Friday Apple Watch purchase this week. Applying to the Apple Watch SE and Series 3, you’ll be able to get a card worth £40 on the house. It’s not the best if you’re looking for an upfront saving, but it’s definitely an option if you think you’ll be buying more Apple products in the near future. Again, this deal doesn’t apply to Apple Watch Series 7 purchases.

Should you buy an Apple Watch before Black Friday?

Tough call, but it could be at least worth considering if you’re interested in one of the more popular models. What’s popular right now? Unsurprisingly it’s the more recent devices, and in particular, the cheaper GPS only variants in ‘safer’ colors like Black and Silver. For context, the Apple Watch Series 7 is currently on backorder at Best Buy, Apple, and even at Apple itself. Stock is holding out a lot better on the Apple Watch SE right now but we wouldn’t rule out any decent sales between now and Black Friday causing issues there either.  

Series 7Apple Watch SESeries 3Older devicesStandard price$399 / £369$279 / £249$199 / £179N/ARecord low$389 / £369$229 / £249$219 / £165N/APopularity5/54/53/51/5Buy early?YesYes – if good priceHoldHold

We’ve laid out the lowest prices for each device just above alongside what we judge to be the most popular models. It’s not based on much, just our observations over the past few months, but it’s at least an indicator of what’s likely to sell out quickly between now and Black Friday should there be any big price cuts.

There are a few caveats. Firstly, UK retailers look like they’ve got much healthier stocks of Apple Watches right now, so there’s less danger in that territory of things selling out if you wait. Also worth noting is that demand for Apple Watch deals in general varies heavily depending on color and also cellular capability. The pricier cellular models tend to be the last to sell out, especially on brighter colors.

Black Friday AirPods deals: FAQ

Apple watch displaying heart resting rate

(Image credit: Pexels)

When will Black Friday Apple Watch deals start in 2021?

Black Friday proper takes place on November 26 this year, but we should start to see deals popping up from about now onwards. If you’re looking to score the best Black Friday Apple Watch deals, things tend to heat up more and more the closer you get to Black Friday – with the week beforehand being particularly hot. That said, the more popular and recent models could sell out well before then so it might be better to opt for an early-bird deal.

Which model should I go for?

  • Best overall: Apple Watch 7
  • Best value: Apple Watch SE
  • Best for on a budget: Apple Watch 3
  • Black Friday wildcard: Apple Watch 6

The Apple Watch Series 7 is the latest release – one which includes a larger display (20% bigger than previously), IP6X dust resistance, and better durability. It’s the shiniest and most impressive Apple Watch on the market right now, although it carries the highest price tag and is also less likely to receive Black Friday deals (more on that below). 

It’s also functionally the same inside as the now superseded Apple Watch Series 6. This model’s officially discontinued now so it could be a prime target for a Black Friday clearance sale at leading retailers. With a beefy S6 processor, ECG and blood oxygen monitor, it’s still incredibly fully featured and a great buy for premium watch hunters.

On the budget side of things, you’ve got the Apple Watch SE and Series 3. The SE is the much more recent (and powerful) device of the two, so we’d recommend that one if your budget can stretch. The Apple Watch 3 is still supported with the latest software, however, and can do the job for both casual and fitness tasks if you’re on a comparatively shoe-string budget. 

Will there be Apple Watch 7 Black Friday deals?

Tough question. We think it’s fairly unlikely there’ll be good Apple Watch 7 Black Friday deals this year but we wouldn’t rule them out completely. 

For context, the Apple Watch 7 was released in mid-October, which means it’ll be barely a month old by the time Black Friday rolls around. That officially puts it in the ‘brand-spanking-new’ category and an outside bet for a price cut for sure.

That said, we have seen fairly modest price cuts on other Apple products after launch. The new iPad mini, for example, received a $40 discount at Amazon just a few weeks after launch – an unexpected but wholly welcome surprise. If that’s anything to go by, then there could be a slim chance of a slight price cut on the Apple Watch Series 7 over Black Friday.

Three Apple Watch devices on watchOS 8

(Image credit: Apple)

Where are the best places to find Black Friday Apple Watch deals?

Top US retailers: Amazonthe best retailer for record-low prices  Applegift cards and freebies with select devices Best Buy deals on the Apple Watch 3, SE, and Series 6 Walmartcompetitive prices on all models, but stock tends to go quickly Top UK retailers: Amazonrecord-low prices on the Apple Watch Apple see Apple’s latest and greatest smartwatch Curryssave $100 when you trade in your old Apple Watch Very deals on the Apple Watch 3, SE, and the Series 6

Our guide will bring you all the best Black Friday Apple Watch deals with the lowest prices available from all your favorite retailers. Apple typically doesn’t offer discounts on its own devices, although the company did offer free gift cards with select devices during last year’s Black Friday sale. This means you’ll have to rely on third-party retailers like Amazon to find the best Black Friday Apple Watch deals. We’ve listed the most popular retailers below, so you can browse offers now and get a feel for what prices to expect during the upcoming November sale.

The best Black Friday Apple Watch deals last year

One of the best ways to predict what will happen in 2021 is to look back at last year’s best Apple Watch Black Friday deals. In the US, we saw the top-tier Apple Watch 6 discounted by up to $70 over Black Friday, with the 40mm GPS model dropping in price from $399 to $329.98 at Amazon.  

There were also big price cuts on the lower-spec but excellent value Apple Watch SE. (It isn’t as high-end as the Apple Watch 6, but we think it’s the best Apple Watch you can buy because it has all the best bits of the top-tier version, but it costs less money.) The lowest price we saw here was $229 for the 40mm GPS model at Best Buy – that’s a $50 discount from the full $279. Meanwhile, 2017’s best smartwatch – the Apple Watch Series 3 – dropped as low as $119 at Amazon and Walmart. 

Here’s a roundup of last year’s best Black Friday Apple Watch deals, as well as what we wrote about them at the time.

In the US


Apple Watch Series 6 (40mm, GPS): $399 $329.98 at Amazon The all-new Apple Watch Series 6 got a massive $69 price cut at Amazon in this Black Friday deal. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking.


Apple Watch SE (40mm, GPS): $279 $229 at Best Buy The Apple Watch SE previously dropped to $229 for those in the US, so we’d recommend waiting to see if that deal returns. If you’re desperate to buy right now, the best price is $20 off from Best Buy. You’re getting a Sport Band here, and your color choices are gold, silver or black.


Apple Watch Series 3, 38mm: $199 $119 at Best Buy Best Buy may not currently have such a great price for the Apple Watch Series 3 as the $119 discount we saw earlier, but the retailer does have consistent stock. If you’re desperate to get your Apple Watch 3 today, we’d recommend using this link.


Apple Watch Series 3 GPS 42mm: $229 $214 at Best Buy (save $15) You can also get the 42mm Apple Watch 3 on sale at Best Buy for $214. While that isn’t the lowest price we’ve seen for this model, which includes GPS technology, it’s near to that price (but it’s only available in black).


Apple Watch SE (44mm, GPS): $309 $289 at Best Buy (save $20) This model has previously been on sale for $259, but $289 is the best price right now for the smartwatch. You’re also getting a Sport Band here, and your color choices are gold, silver or black.

In the UK


Apple Watch Series 3, GPS-only, 38mm: £279 £179 at Currys (save £100) The Series 3 version of the Apple Watch is something of a sweet spot for value and performance, and this deal sees it equal its lowest ever price. It packs in a heart-rate monitor, GPS and an 18-hour battery life. This deal is also available for the silver/white version, while the larger 42mm model is also on sale for £199.  


Apple Watch 5 Black Sport Band 44mm (GPS + Cell): £749 £495.99 at Amazon (save £253) This is a huge saving on an otherwise-expensive piece of kit. With £253 off, Apple’s 2019 smartwatch becomes more much – if not actually – affordable, and we’d recommend looking at this if you don’t think you need the Series 6.


Apple Watch 5 White Sport Band 40mm (GPS + Cell): £699 £452.99 at Amazon (save £246) There’s nearly £250 off this sporty-looking version of the Apple Watch 5, which is a pretty huge saving compared to the initial price. the 44mm version is on sale too but its reduction isn’t as dramatic.


Apple Watch Series 5 (44mm, GPS + Cellular): £529 £399.99 at Amazon (save £129.01) Was down to £413.20, now down to £399.99. Need the larger version of the Apple Watch 5 with GPS and cellular? You’ll like this deal from Amazon that discounts £129 off the smartwatch with the price available on the space grey and the silver variants of the device.